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Draft text, pending legal review.

Privacy Policy

Last updated: [DATA]

This policy explains how [RAZÃO SOCIAL], registered in Brazil under CNPJ [CNPJ] (“Bendita!”), handles the personal information collected on this website, in compliance with Brazil's General Data Protection Law (LGPD, Law No. 13,709/2018).

1. Information we collect

  • Information you provide in the form: name, phone number, email, company name, role, company size and industry, processes of interest and budget range.
  • Browsing and referral data: campaign parameters (UTMs), ad click identifier (fbclid), referring page, date and time, and a code derived from your IP address (we never store your IP address in plain text).
  • Analytics cookies, only if you accept them in the cookie banner. [PREENCHER: lista dos cookies e prazos.]

2. How we use it

  • To contact you and run the free assessment you requested.
  • To prepare a proposal.
  • To measure the performance of our ad campaigns in aggregate.
  • [PREENCHER: outras finalidades, se houver, como envio de conteúdo.]

3. Legal basis

  • Consent (LGPD, Art. 7, I), given through the checkbox on the form and the cookie banner.
  • Steps taken at your request prior to entering into a contract (LGPD, Art. 7, V).
  • Legitimate interest in keeping the website secure and preventing fraud (LGPD, Art. 7, IX). [PREENCHER: avaliação de legítimo interesse.]

4. Sharing

  • Service providers that support us: hosting [PREENCHER], database [PREENCHER], scheduling [PREENCHER], automations [PREENCHER] and ad platforms [PREENCHER].
  • With your consent, we send Meta conversion events containing encrypted (hashed) personal data. [PREENCHER: detalhar.]
  • We do not sell personal information.

5. International transfers

  • [PREENCHER: quais operadores processam dados fora do Brasil e com quais salvaguardas.]

6. Data retention

  • Contact information: [PREENCHER] from our last contact.
  • Campaign and analytics data: [PREENCHER].
  • After these periods, the data is deleted or anonymized.

7. Security

  • Database access is restricted to the application server, with row-level security enabled and no public access.
  • [PREENCHER: demais medidas — criptografia, controle de acesso, registro de auditoria.]

8. Your rights

  • You may request confirmation that we process your data, access, correction, anonymization, portability, deletion, information about who we share it with, and withdrawal of consent.
  • We respond within [PREENCHER] days. Just email us at the address below.

9. Data Protection Officer (DPO) and contact

  • DPO: [NOME DO ENCARREGADO].
  • Email: [EMAIL].
  • Address: [ENDEREÇO].

10. Changes to this policy

  • We may update this policy from time to time. The “last updated” date above shows the current version.